4 key website audits from SEObanda

Want to know the truth about your website and online business? We are ready to reveal it!

After all, an independent professional view of the resource allows you to see weaknesses, hidden potential, and possible risks. Assess the readiness of the IT infrastructure for scaling and increasing loads.

We know how to analyze the technical component and infrastructure of a website in detail and can give an expert verdict on the state of its UX/UI design and content. Thanks to the website audit, you will receive detailed analytics and a clear optimization plan.

Technical audit

A technical audit of a website is an in-depth analysis of the technical aspects of a website that affect its visibility in search engines such as Google. 

This is the first type of website audit we conduct, as the purpose of such a check is to identify and eliminate technical issues that may prevent the site from being indexed by search engine crawlers, worsen its rankings, or negatively affect the user experience. 

The main aspects that we analyze during such a technical audit are:

1. Page loading speeds.
2. Indexing and mobile adaptation.
3. Availability of sitemap.xml and robots.txt files.
4. Vulnerabilities and compliance with security standards (HTTPS).
5. Use of 301 redirects and detection of broken links (404 errors).

Content audit

Content audit of a website is a comprehensive analysis of the existing text, graphic and multimedia content in terms of its quality, relevance to the target audience, SEO optimization and commercial efficiency. We believe that regular content audits help identify weaknesses and gaps that hinder visitor engagement, as well as help create a clear editorial plan and content strategy. 

What does SEObanda content audit include?

First, we assess how well the content meets the needs and interests of your target audience, as well as its uniqueness and usefulness. We also check the presence of keywords on the pages. This includes analyzing their placement, density, and relevance.

Secondly, we identify and eliminate cases of duplicate content that can negatively affect the ranking of the site.

Therefore, investments in content audit are guaranteed to pay off with an increase in organic traffic, lead generation, and sales.

Off-Page SEO audit

An off-page SEO audit is a comprehensive analysis of factors and activities outside the website that affect its positioning and promotion in search engines. 

During the Off-Page audit, we evaluate the following aspects:

• The number and quality of external links (backlinks). We analyze the total number of donors, thematic relevance, trust of donor sites, and text anchors. These are the parameters of backlinks that influence the perception of a website by search engines.
• Social signals, such as mentions on social networks, Google reviews, brand activity in the online space. They form the overall picture of the company’s perception by users in the online space.
• Domain reputation and authority. We evaluate the “age” and history of the domain, its behavioral characteristics that affect the trust in the resource by Google algorithms.
• We also evaluate the distribution of links by type of source (media sites, thematic resources, specialized directories, social media, etc.) After all, links from reputable platforms carry more weight.

Thanks to the audit of external optimization, we will formulate an effective promotion strategy for obtaining high-quality external links, including guest blogging, partnerships with other sites, and participation in relevant online communities.

UX/UI design audit

A UX/UI design audit is a comprehensive analysis of the quality of user experience and the convenience of visitors’ interaction with the interface and functional elements of a website or mobile application. The purpose of the audit is to identify problems and barriers that prevent users from effectively interacting with the site or application, and to provide recommendations for their correction. This includes:

• Identification of navigation inconveniences, usability errors, and non-obvious controls

• Evaluation of visual and graphic design for compliance with business goals, concept, and UX standards

• Determination of the most effective location of key modules and functional blocks in terms of conversion goals

In other words, UX/UI audit allows us to identify problem areas and opportunities for design optimization to improve user satisfaction, loyalty, and increase conversions of a website or application.

Conclusions

An independent professional audit is a critical component of ensuring an effective online presence for any company or project.

A comprehensive assessment of the technical condition, SEO optimization, content, and design components gives a clear understanding of the current level of the site with all its advantages, disadvantages, and risks. The audit provides a specific plan for eliminating problem areas and strengthening strengths. Its result is an actual roadmap for bringing the project to a qualitatively new level of efficiency.

So if you are looking for an objective expert assessment of your resource, the SEObanda team is always ready to help with the audit!