Link building strategies from SEObanda

In a world of constant competition for top rankings in search engines, effective link building strategies play a key role in increasing website visibility. It’s not just a process of getting links from other websites, it’s an art and a science at the same time that requires understanding, patience, and skills.

In this post, the SEObanda team will tell you what advanced link building strategies exist that can help your website not just survive, but thrive in the digital world.

Outreach

Outreach, or the strategy of direct appeal, is one of the most effective and widespread link building strategies used to increase the authority of a website and its position in search engines. The main goal is to create sustainable relationships with partners that bring mutual benefits to both parties.

The essence of outreach is as follows:

First, we conduct a thorough analysis and selection of the most relevant websites in your topic. We identify reputable resources with high traffic and a high-quality audience.

Then our specialists establish personal contact with the editors or owners of these sites via email, messengers, etc. First, we try to get them interested and then offer a mutually beneficial partnership.

The most common formats of content we use for outreach are: guest articles, infographics, widgets, link exchange, and branded content.

To summarize, outreach as a link building strategy plays an important role in modern SEO. It not only helps to improve search engine optimization by increasing the number of quality backlinks, but also helps to expand your network of contacts, increase brand awareness, and attract new audiences.

Guest blogging

We use guest blogging as one of the most successful link building strategies. The algorithm of this process is to find and select the right resources, publish your article and get quality backlinks to your own website.

For you, as business owners, this strategy has certain advantages:

• Publishing your content on other websites, especially those that are considered authoritative in your field, will help to increase your credibility and reputation as a relevant expert.
• Guest blogging allows you to get quality backlinks to your website from reputable sources, which can have a positive impact on your search engine rankings.
• Publishing relevant content on other resources allows you to attract a new audience.
• Guest blogging can also help you expand your network of professional contacts and connections in your industry.

Buying links

Link buying is another popular link building strategy that we use to quickly increase your website’s search engine rankings. This strategy involves the direct purchase of backlinks from other high authority websites in order to improve the performance of your own website. Usually, this happens through specialized link exchanges where sellers provide platforms for placement.

First, we find suitable sites and then conclude an agreement with the owner. The cost of a link depends on the site’s domain, its topic, the age of the resource, the type of link, traffic, quality, etc. Usually, the better the link, the more expensive it is.

We try to combine this link building strategy with other techniques to make the success of SEO promotion more organic, long-term, and safe. Our specialists also adhere to ethical norms and rules to ensure that they avoid being filtered by search engines.

Crowd marketing

Leaving comments with links to your website on popular forums and blogs is one of the link building methods that is often underestimated by SEO specialists. For us, crowd marketing is a good addition to a broader link building strategy, which includes a variety of tactics to increase the authority and visibility of your website on the Internet

To attract effective links in comments, we follow certain rules:

• We select relevant and popular forums and blogs. 
• Leave relevant, meaningful and natural comments.
• Provide links in comments in an organic and relevant way.
• Include text anchors and natural keywords that meet the needs of the target audience.
• Try to leave a certain number of comments with links in moderation.

These rules not only help to avoid being marked as spam, but also help to build a positive image of your brand among users.

Natural links

Natural links are considered the gold standard in the world of link building and SEO. This strategy is about getting backlinks without directly requesting or exchanging them, when other websites voluntarily link to your content. 

We create relevant and unique content, promote it through SEO optimization, and you get natural links and certain benefits:

1. Increasing the authority of a website in the eyes of search engines through links from trusted sources.
2. Unlike other link building strategies, which may require constant efforts to maintain links, natural links ensure steady growth and maintenance of SEO positions for a long time.
3. Because links are obtained naturally from relevant sources, they can drive high-quality traffic to your site.

It is not easy to get such links because you cannot just order them. That is why this kind of link building is the most effective and sustainable in the long run.

Conclusions

So far, we’ve covered a variety of link building strategies, from traditional methods such as outreach and link exchange to more controversial ones such as link buying and highly effective practices such as creating high-quality content that attracts natural links. Each of these strategies has its own characteristics, benefits, and potential risks, and it is important to approach link building with responsibility and understanding of your business and goals. 

Our experts will select an effective link building strategy for your business that combines various methods and tactics.