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Restoration of website authority in the eyes of search engines

Leading positions in Google search results are the key to a steady stream of targeted visitors and business on the Internet. However, suddenly the resource begins to rapidly lose its position, traffic drops several times in a matter of months. And now, instead of a panorama of success outside your window, you see a dense wall of competitor sites that have pushed you out of the top.

If you are going through a similar situation, you are most likely to be sanctioned by such filters as Pinguin, Panda, etc. However, you should not give up and lose hope. There are ways and certain strategies to get your website out from under search engine filters. 

The experience of the SEObanda team will help you not only rehabilitate the authority of your site in the eyes of search engines, but also regain lost rankings and restore organic traffic.

Understanding the reasons for the drop in rankings

In order to come up with a plan and strategy for getting your website out from under the filters, you must first understand the reasons for the ranking drop. For us, a thorough analysis of the situation is the first step to further rehabilitate the site and bring it back to the top.

First, Google is constantly changing its website ranking rules. In particular, in recent years, the emphasis has been shifted to user experience, speed, and adaptability. That is why we at SEObanda constantly monitor updates to search engine algorithms in order to adjust the SEO optimization plan for your business in a timely manner.

Secondly, it can be caused by internal problems of usability, UI/UX design, technical optimization, and website indexing. In addition, irrelevant information or duplicate content or pages can also lead to sanctions from search engines. The disadvantages become especially noticeable against the background of competitors’ progress. To thoroughly diagnose the website problems that led to the loss of positions, we conduct a technical audit and analyze the quality and relevance of the content.

Optimizing your content

When a website gets hit by Google filters and loses positions due to non-compliance with ranking algorithms, unique, useful content becomes one of the most effective tools for restoring indexing and visibility in search.

Exclusive, well-prepared information that actually solves users’ tasks and problems meets the content requirements of the algorithms. This allows you to regain the favor of search engines and improve your rankings.

We follow an effective strategy of content optimization and keyword selection when your website falls under search engine filters and loses visibility:

  1. First, we research the semantic core of competitors and evaluate the prospects of traffic queries.
  2. Next, we focus on the long tail due to less competition and the creation of relevant information for the voice queries of the target audience. The text created on the basis of latent semantic indexing will allow you to return traffic from organic search. 
  3. We also help to strengthen internal linking and optimize snippets for selected keywords. This helps to improve the indexing of pages by search engines.

Technical optimization of a website

For us at SEObanda, technical website optimization becomes especially important when a resource falls under search engine filters and loses positions due to non-compliance with ranking algorithms. After all, it is the smooth operation of the site, correct indexing of pages and other technical indicators that are critical for the perception of the quality of the site by the search robot and obtaining a favorable assessment from Google.

The components of technical optimization to get your website out from under the filters:

  1. We improve page loading speed by optimizing images or minifying code, etc.
  2. We check for mobile responsiveness and, if necessary, adjust the correct display of content on smartphones and tablets.
  3. We eliminate broken links and broken pages, check the correct indexing of all URLs.

We adhere to modern technical standards, which is guaranteed to return the site to the index and improve its position.

Building quality links

High-quality link building can significantly speed up the process of getting your website out from under the filters and restoring its previous positions. The key factors are the relevance and authority of the links.

For us, the most promising sources we look for are thematically related resources with high traffic and trust from users and search engines.

Links from reputable media, top blogs, and trusted resources in your niche are especially effective. They can have an immediate positive impact on your website’s reputation in the eyes of Google.

We do not use artificial manipulative links from suspicious sources, as they can, on the contrary, deepen the penalty.

Conclusions

So, even the most successful websites are not immune to a sudden loss of search rankings. And the process of restoring the authority of your web resource is not a high-speed sprint, but rather a marathon with constant improvements and adaptation to changing search engine algorithms. 

Comprehensive analysis of problems, systemic SEO optimization, high-quality content, technical improvements, and work on reputation together with the SEObanda team allow you to gradually rehabilitate your website and return it to the top